Image Credits: Shark Tank India
Last updated on 24 February 2023. Find everything about Gladful protein’s pitch on Shark Tank India, its founders, and the latest updates about the company!
Gladful on Shark Tank India
Are you also stressed about how to keep your kid protein-fit in this busy world? Gladful is here to relieve you.
Here are the key details about their pitch on Shark Tank:
| Name | Gladful |
| Founders | Parul Sharma, Manu Sharma |
| Episode | Season 02 Episode 39 |
| Ask | ₹50 Lakhs for 2% Equity |
| Deal | ₹50 Lakhs for 3.5% Equity |
| Sharks | Aman Gupta, Amit Jain, Namita Thapar |
| Status | In-business |
Gladful proudly promotes itself as India’s first family-friendly protein brand. They make protein coffee, breakfast mixes, and desert bikes, that kids, adults, or elders can easily eat to keep themselves healthy.
They have 3 different cookies flavors for cookies: Cashew, Coconut, and Choco-chip. To get them all, here is a combo pack of 40 cookies (4 boxes) on Amazon (*Affiliate Link):
Or buy it by clicking here: https://amzn.to/3lQ7SYr
But the star of the show was the chilla mix that every shark was craving. For that, you can go for their chilla mix, where they also have 4 different varieties. Here is a 4-pack Chilla mix combo on Amazon (*Affiliate Link):
Or buy it by clicking here: https://amzn.to/3Itnf0v
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
About 73% of children in India are protein deficient and they think that their solution will definitely decrease it. That’s where they need ₹50 lakhs for 2% equity from the sharks.
The credentials of Parul Sharma in the snacks industry gave a good start and the amazing taste was a cherry on the top.
They launched in January 2022 and did about ₹1 crore in the first 9 months. But they were still burning money with a lot going into marketing.
Peyush went out first because he thinks he is not the best partner in this category. Then instantly, Aman and Namita gave an offer of 10%. Anupam also was ready for just 3.84%. Amit came next with 3.5%. So, Aman and Namita revised their offer.
Anupam was out then indicating that he just helped them get the best deal by increasing the valuation (something that Ashneer did with Hammer on Shark Tank).
Watch a small part of the full pitch here:
Gladful accepted a deal from Namita Thapar, Amit Jain, and Aman Gupta on Shark Tank India for 3.5% equity with investing ₹50 lakhs.
About The Founders
Manu and Parul Sharma are the co-founders of Gladful. The parent company is Climb Foods, registered in Jaipur, Rajasthan.
Parul is an alumnus of SIBM, Pune, from where she did her MBA in Marketing. After that, she worked for Cadbury for about 14 years from Brand Manager to Category Manager.
She started Gladful in 2021 to create a healthy snacks brand when she found that her 2 kids are not having enough protein.
Her bother Manu is CA who has audited for shark Amit Jain once. Besides that, he had been a founding member of InstaCash.
After Shark Tank Updates
After the live telecast, they must have gotten a big boost in sales.
They have also been featured in Inc42’s 30 startups of November 2022.
By the way, other businesses featured in this episode were Pharmallama Medicine Box, Crave Raja Foods, and VA Perfumes.
At last, you can check out their official company pitch: “Gladful is an online protein foods brand for kids and families. The company’s products are made with wholesome and delicious ingredients–and they’re all gluten-free. They are Hi-Protein and No Maida. Also, they have no preservatives and have been tested thoroughly to ensure that there are no crop or metal contaminants.”
Takeaways
So now you know about Gladful’s pitch on the show and new updates about them.
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark Tank India.