Image Credits: Shark Tank India
Last updated on 08 January 2022. Find out everything about Hammer Lifestyle pitch on Shark Tank India, founder Rohit Nandwani and the latest updates about the company!
Hammer Lifestyle on Shark Tank India
Hammer Lifestyle was founded in 2019. Their business premiered on the 15th episode of the first season of the show.
Here are the key details about their pitch on Shark Tank India:
| Business Name | Hammer Lifestyle |
| Founder | Rohit Nandwani |
| Episode no. | Season 01 Episode 15 |
| Ask | ₹30 Lakhs for 3% equity |
| Accepted Offer | ₹1 Crore for 40% equity |
| Shark | Aman Gupta |
| Current Status | In-business |
Hammer Online makes different consumer electronics like headphones, earbuds, wireless chargers and smartwatches.
Before the show, they had about 1.5 lakhs customers already. Their revenue doubled from ₹2.5 crores to ₹5 crores between 2020 and 2021, with projected revenue of ₹10 crores in the FY 2021-22.
They sell their items via their website and on Amazon India, Flipkart and various other marketplaces. Here is their electric toothbrush which you might like. (*Affiliate Link):
Or buy by clicking here: https://amzn.to/3q7riYB
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
The ask was for 30 lakh rupees in exchange for 3% stakes in the startup. He wants to make more SMART gadgets in future that Indian youth need.
Peyush and Anupam asked the entrepreneur whether they should buy a Hammer product or one from boAt (shark Aman’s company)? But he didn’t give a definite answer. Both sharks were unhappy with how the pitcher is not standing up for his own brand.
It looked like the pitcher was only interested in getting shark Aman onboard. Aman said he shouldn’t enter the Audio headphones market at a time when there is a semiconductor shortage in the world.
Anupam advised him to make fewer products and focus on perfecting them, instead of targeting different markets at once. Anupam and Ashneer then offered ₹1 crore for 25% equity. Then, Aman offered to buy the whole company for ₹1 crore.
Ashneer was bidding against him (to get a better offer for the entrepreneur), which led to Aman decreasing the equity ask to 40% only.
In the end, shark Aman Gupta closed the deal for 40% equity against ₹1 crore funding.
About Rohit Nandwani
Rohit Nandwani is the founder and COO of Hammer Lifestyle electronics. He did his BBA from Christ University in 2015. His business is based in Panipat, Haryana.
He previously had 5 years experience as Mobile phones and accessories supplier, under ‘Ringtel Marketing’.
Chand Bhatia and Rohit Singla are his business associates, who also appeared on the show.
After Shark Tank Updates
Aman Gupta is the best choice for this business. Even we saw that Rohit wanted to partner with shark Aman from the beginning because of his already established success in boAt electronics.
In the future, Rohit wants to expand to the offline market since 85% of its sales is D2C online. And talking about the products, we guess that they will concentrate more on their Smart electric toothbrush:
By the way, other businesses pitched in this episode are PNT Robotics and Cocofit.
At last, let’s look at the official company pitch: “Hammer, India’s first Athleisure tech brand delivers high-quality TWS audio gadgets and fitness bands. Over decades the movement towards Athleisure clothing and devices have given rise to wearables that are contemporary, multifunctional and comfortable yet athletic.”
Takeaways
So now you know about the pitch of Hammer Lifestyle on Shark Tank India season 01. Wishing them well for the future!
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark tank.