Image Credits: Shark Tank India
Last updated on 24 February 2023. Find everything about Crave Raja Foods’ pitch on Shark Tank India, its founders, and the latest updates about the company!
Crave Raja Foods on Shark Tank India
Do you know that a lot of ingredients in your snacky meals go into the trash every day? Two people didn’t like it.
Here are the key details about their pitch on Shark Tank:
| Name | Crave Raja Foods |
| Founder | Subhabrata Ganguly, Soupaul Dubey |
| Episode | Season 02 Episode 39 |
| Ask | ₹65 Lakhs for 3% Equity |
| Deal | No Deal |
| Sharks | NA |
| Status | In-business |
Crave Raja Foods is a cloud-kitchen service that makes tasty fast food items with less wastage. They try to use the same ingredient to make different types of meals so that it gets used in any one cuisine and doesn’t end in the dustbin.
They have 4 brands under their umbrella:
- S.O.S. (Sandwich, Omelettes, Snacks)
- Burrito Raja (Protein Wraps)
- Gusto Pizza (Pizza & Chicken Wings)
- The Fry Raja (Fried Chicken)
They have 1 central kitchen and 3 sub-kitchen at the time when they pitched before the sharks. In this way, they can make a variety of fast food items with saving money by increasing efficiency.
Gusto Pizza’s star product is a large-size cheese burst pizza that even Domino doesn’t have.
Now they want to open more kitchens and introduce new brands in the future. They were looking to get ₹65 Lakhs for a 3% pie of their startup. The vision is to be India’s biggest cloud-kitchen brand.
Each shark was impressed by the taste. Peyush was also astonished by how one of the entrepreneurs is still doing a regular job with it.
The revenue for FY 2021-22 was around ₹3 crores and they are expected to grow more in the coming months. But the problem was just a 3.5% net margin. And since one of the co-founders is not full-time, Aman went out.
Peyush didn’t offer also because he has no expertise in this domain. Namita said the market is already cluttered and Anupam questioned their strategy to go with multiple brands. He advised focusing on one name only.
But Amit has a different opinion. He thought that idea has potential but they are still not investible.
Watch a small teaser of the pitch:
Crave Raja Foods didn’t get a deal on Shark Tank India.
About The Founders
Subhabrata Ganguly and Soupaul Dubey are the co-founders of Crave Raja Food. This cloud kitchen chain services in Kolkata, West Bengal.
Subharata and Soupul studied Economics at Presidency University, Kolkata, and became friends while doing their Masters. Then, when they got a job at Bengaluru at BRIDGEi2i Analytics Solutions, where both were inspired by their CEO.
That’s where they wanted to do something on their own. They looked at Box8 and Rebel Foods’ business models and started doing the same thing in Kolkata. Both moved and while working for HSBC, they built their own Crava Raja Foods.
After Shark Tank Updates
While they didn’t get a deal, they still have plans to expand in East and South East India, to ultimately 500+ kitchens in 20 locations around the nation.
By the way, other businesses featured in this episode were Gladful Protein, Pharmallama, and VA Perfumes.
At last, we found this official company pitch for you: “At Crave Raja Foods, we try to innovate and satisfy the ultimate cravings of people throughout the day.”
Takeaways
So now you know about the pitch of Crave Raja Foods on Shark Tank and what they are doing now.
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark Tank India.