Last updated on 5 February 2024.
Find everything about the pitch of Bartisans on Shark Tank India, its founders, and the latest updates about the company!
Bartisans on Shark Tank India
Booze your evening with Bartisans mixers, made in India.
Here are the key details about their pitch on Shark Tank:
| Name | Bartisans |
| Founders | Jordan and Jovita Mascarenhas |
| Episode | Season 3 Episode 5 |
| Ask | ₹1 Crore for 2.5% Equity |
| Deal | No Deal |
| Sharks | NA |
| Status | In-business |
Bartisans makes ready-to-pour cocktail mixers that are easy to use and 100% natural. You can pair it with soda or drink to make them more tasty and tangy. They have mixers in different flavors like Mojito, Rose & Spice, Apple & Cinnamon, and Ginger & Spice, etc.
One of their popular mixers is Bartisans Memento Tamarind & Orange Cocktail Mixer, made from Orange Juice, Cane Sugar, Tamarind Pulp, Cloves, Cardamom, All Spice, Cinnamon, and Pure Monk Fruit. It is available on Amazon (*Affiliate Link):
Buy it by clicking here: https://amzn.to/488DaMG
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
The founder duo wanted ₹1 crore for 2.5% equity. The sales were good but they were still losing money at the time. This was because D2C is very slow moving, so they want investment to launch into retail stores.
Everybody loved the drinks, so that was a positive out of the pitch.
Vineeta already knew about it but she was unsure about the prospects. Aman thought the market size it too small and the price was a little high for normal consumers. Radhika advised to keep it small and niche.
Only Vineeta gave an offer but with some debt, so the founders rejected it.
Watch the full pitch here:
Bartisans left the Shark Tank India without any deal.
About The Founders
Jordan and Jovita Mascarenhas are the co-founders of Bartisans, based in Mumbai, Maharastra.
Jordan graduated from Don Bosco College Of Hospitality in Hospitality Management. He then interned at Grosvenor House Dubai. But when he had to come home during the 2020 pandemic, he started making drinks for his parents.
The parents Jovita and Carl were already entrepreneurs before and they loved it. That’s how Bartisans started. They started making everything at home at first but now they have a manufacturing unit and deliver online to their customers.
Talking about Jovita, her previous business was a natural corporate gifting company called ‘SuperNatural’ and decorative lighting called ‘Shady Ideas’.
After Shark Tank Updates
Like many more businesses on the tank, the orders came in after the pitch aired on TV and streaming. Such type of easy low-cost products usually get a lot of traction from the show’s viewers.
While most of the sales were happening from their websites before, Bartisans is now available on e-commerce platforms and same-day delivery apps like Zippee.
By the way, other businesses featured in this episode were Dil Foods and AI Kavach.
Finally, you can read the official company pitch here: “We at Bartisans, simplify the intimidating art of blending a cocktail, with unique cocktail mixers made only from natural ingredients. Handcrafted in small batches using fresh fruit juices and spices, our cocktail mixers will help you make bar-quality cocktails in the comforts of your own home.”
Takeaways
So now you know about the Bartisans’ pitch on Shark Tank India and its co-founders. We wish them good luck!
And if you don’t know who I am? I am Ranish Chauhan a.k.a. Fulmino Fan, a Fan of the Shark Tank show.