Image Credits: Shark Tank India
Last updated on 28 December 2021. Find out everything about the Menstrupedia pitch on Shark Tank India, co-founders Aditi Gupta and Tuhin Paul with the latest updates about the company!
Menstrupedia on Shark Tank India
Menstrupedia was founded in 2012. They appeared on the 6th episode of the Indian version of Shark Tank season 01.
Here are the key details about the pitch of Menstrupedia on Shark Tank India:
| Business Name | Menstrupedia |
| Founders | Aditi Gupta and Tuhin Paul |
| Episode no. | Season 01 Episode 06 |
| Ask | ₹50 Lakhs for 10% equity |
| Accepted Offer | ₹50 Lakhs for 20% equity |
| Shark | Namita Thapar |
| Current Status | In-business |
Menstrupedia is a comic book and content creation company that teaches girls about menstruation. They have taught 15 million girls till now. They work with schools, NGOs and governments.
They have two primary comics for educating children about Puberty: Menstrupedia for girls and Gulu for boys.
You can buy both comics on Amazon India here (*Affiliate Link):
You can also buy this by clicking here: https://amzn.to/32uXpbx
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
Both co-founders asked for ₹50 lakhs in return for 10% stakes in their business. They want the funding to create a Mobile App to make their content more accessible.
In 2020, their revenue was about ₹1.15 crores with 40% of that coming from a sponsored partnership with ‘Stayfree’.
Namita started the conversation by telling them that she already knew about the product before. She was interested in this business from the start and ready to use her pharma distribution chain to promote it. That’s why she made the first offer for 25% stakes.
However, Ashneer advised them to expand into a Sanitary pad brand because there they can have bigger revenue. But the founders wanted to focus on the content and education business.
In the end, Namita Thapar closed the deal for 20% equity in exchange for ₹50 lakhs.
About Aditi Gupta & Tuhin Paul
Aditi Gupta and Tuhin Paul are the co-founders of Menstrupedia. They are husband and wife from Ahmedabad, Gujarat.
Aditi is a B.Tech graduate who was featured in 2014’s Forbes India list of 30 under 30 for her contribution towards teaching people about menstruation. She was also featured in TIME Magazine in 2016. You can listen to her TEDx talk on YouTube:
Aditi also does workshops for girls to spread awareness about periods and for educators on how to teach about puberty.
Tuhin manages the operations, design and business development of the business. Menstrupedia comic is currently available in 20 languages right now.
After Shark Tank Updates
This is the first time they went for funding via investors. They chose Namita and she is the best Shark for them because she is already a big name in the healthcare sector with ‘Emcure’.
She also has an educational academy ‘YEA India’ which teaches students between 11-18 years of age. That is the right target market for Menstrupedia. Shark Namita Thapar will definitely help them to grow in the right direction.
By the way, other startups pitched in this episode are Skippi Ice pops and Hecoll.
The official company product pitch is “Menstrupedia is a friendly guide to periods which helps girls and women to stay healthy and active during their periods”.
Takeaways
So now you know about Menstrupedia’s pitch in season 01 of Shark Tank show reality, along with co-founders Aditi Gupta & Tuhin Paul. Let’s know how well they will do in the future!
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark tank.