Image Credits: Shark Tank India
Last updated on 11 January 2022. Find out everything about the Let’s Try snacks pitch on Shark Tank India, founders Nitin Kalra & his family, and the latest updates about the company!
Let’s Try on Shark Tank India
‘Let’s Try Foods’ was founded in 2021. It premiered on the 16th episode of the first season.
Here are the key details about their pitch on Shark Tank India:
| Business Name | Let’s Try Foods |
| Founders | Nitin Kalra, Chitra Gupta, Neelam Kalra, Geetanjali |
| Episode no. | Season 01 Episode 16 |
| Ask | ₹45 Lakhs for 2% equity |
| Accepted Offer | ₹45 Lakhs for 12% equity |
| Sharks | Anupam Mittal, Aman Gupta |
| Current Status | In-business |
Let’s Try are in the business of making healthy Indian style snacks or ‘namkeen’. Whereas most popular snacks use Palm oil, their snacks are made with healthier groundnut oil with no added preservatives.
In the first 7 months, their monthly sales grew from ₹50,000 to ₹16 lakhs. Their gross and net margin are 50% and 25% respectively.
They sell via 600+ offline stores, online marketplaces and their website. One of their most popular snacks is ‘Dal Biji’ on Amazon (*Affiliate Link):
Or buy it by clicking here: https://amzn.to/3JQljz8
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
Kalra family (founders) asked for ₹45 lakhs by giving back 2% of their company.
Namita first questioned that their base product is fried which is not healthy at all. Ashneer was also not interested because most of their products are similar to ‘Haldirams’.
However, Anupam was interested and he partnered with Aman for a partial equity-debt offer. But the entrepreneur wanted only an equity deal.
In the end, sharks Anupam Mittal and Aman Gupta closed the deal for ₹45 lakhs for 12% equity.
About Nitin Kalra & Family
Nitin Kalra and his beautiful family are behind ‘Let’s Try’. The business is based in Delhi. They were previously branded under the ‘Earth Crust’ name.
Nitin Kalra is the main CEO & founder of the company. He did his PGDM from IMT Ghaziabad and had 10+ years of experience in many FMCG companies like ITC, PepsiCo, Future Group and Agrocorp International.
Chitra Gupta is Nitin’s wife who designs the product’s packaging. She was a UX designer before. Neelam Kalra is Nitin’s mother who manages the factory operations.
And last and most important, her sister Geetanjali is the main person behind this because she gave this idea. She creates the final snacks formulas and their mixtures.
After Shark Tank Updates
Now looking at the investors, both the sharks will be very beneficial for this venture. Aman can up their marketing to the next level, while Anupam can organize their operations on the other side.
By the way, other businesses in the episode were Bamboo India, Flying Furr and Beyond Water.
Let’s look at the official company pitch: “At Let’s Try, we believe healthy snacking can be fun too. We follow traditional methods to make all our snacks, just like your grandma used to. We use 100% groundnut oil and water. No preservatives, No artificial flavours, or colours, no trans fats or cholesterol. We have a large variety of snacks, all of which have a unique taste and flavour. Our products are tastier and healthier than other junk food and can be consumed by anyone.”
Takeaways
So now you know about the pitch of the Let’s Try foods on Shark Tank India show and the Kalra family behind it. Wishing them success in the future!
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark tank.