Image Credits: Shark Tank India
Last updated on 03 January 2022. Check out everything about CosIQ serum’s pitch on Shark Tank India, founders Angad & Kanika Talwar and the latest updates about their company!
CosIQ Skincare on Shark Tank India
CosIQ skincare was founded in 2021. Their pitch was part of the 4th episode of the first season.
Here are the key details about the pitch of CosIQ on Shark Tank India:
| Business Name | CosIQ Skincare |
| Founder | Angad and Kanika Talwar |
| Episode no. | Season 01 Episode 04 |
| Ask | ₹50 Lakhs for 7.5% equity |
| Accepted Offer | ₹50 Lakhs for 25% equity |
| Sharks | Vineeta Singh & Anupam Mittal |
| Current Status | In-business |
CosIQ is in the business of making safer sunscreen serums. They contain two primary ingredients, especially Vitamin-B and C.
They have about ₹11 lakhs in revenue before the show, in just 3 months. Their gross margin is around 75% and net margin is 20%, which is a good number for a cosmetic brand.
They sell via their website but mainly on marketplaces like Amazon India. You can get their vitamin B3 serum here (*Affiliate Link):
Or click here: https://amzn.to/3JBOKVD
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
They asked for ₹50 lakhs in exchange for 7.5% of their startup. They want the money for increasing their marketing efforts as well as shark expertise (especially from shark Vineeta).
Shark Vineeta first offered them ₹20 lakhs for 20% equity and another ₹30 lakhs in debt. Then, shark Ashneer upped the stakes by giving them ₹75 lakhs for one-third of the startup.
However, co-founders insisted on having more than one shark, so Anupam and Vineeta joined hands for a combined offer.
In the end, sharks Anupam Mittal and Vineeta Singh closed the deal for 25% equity for ₹50 lakhs.
About Angad & Kanika Talwar
Angad and Kanika Talwar are co-founders of CosIQ skincare. This is their first ‘baby’ (meaning first business) as they said on the show. Their startup is headquartered in New Delhi.
Kanika Talwar already has experience in the skincare industry and so, she decided to make her own ‘intelligent’ skin care product line. Angad Talwar manages the finance and marketing of the company.
After Shark Tank Updates
According to a recent promo, the co-founders told the world that their sales went up by 8 times after the episode premiered. This proves that pitching on the TV show has given them some free advertisement.
Shark Tank ka hua aisa asar, COS IQ sold out, Jhaji Pickle ₹7 lakh ek din mein, poore desh se aaye order! Bummer, 5 guna sale, NOCD 700x sales! Shark Tank badlega sapnon ki taqdeer, naye India ki nayi tasveer! Dekhte rahiye #SharkTankIndia, Mon-Fri raat 9 baje, sirf Sony par! pic.twitter.com/ttsGH2Caom
— Shark Tank India (@sharktankindia) December 29, 2021
Now talking about the investors, Vineeta Singh is a great partner for them because she is the CEO and co-founder of SUGAR cosmetics. Anupam, on the other hand, will assist them in operations and branding.
By the way, other startups pitched in this episode are JhaJi pickles and Bummer underwear.
Finally, here is the official company product pitch is “Cos-IQ is more than a brand, it’s a revolution with an aim to demystify skincare for an average Indian woman (& man) and bring affordable, scientifically proven & result-oriented products to them. We are highly ethical, community-driven and 100% transparent.”
Takeaways
So now you know all the details about the pitch of CosIQ skincare on Shark Tank India. We hope they do well in future!
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark tank.