Image Credits: Shark Tank India
Last updated on 09 February 2022. Find out everything about the ‘Jain Shikanji’ pitch on Shark Tank India, co-founder Anubhav Jain and the latest updates about the company!
Jain Shikanji on Shark Tank India
Jain Shikanji is a lemonade masala (pre-mix) company founded in 1957. They appeared in the last episode of the first season.
Here are the key details about their pitch on Shark Tank India:
| Business Name | Jain Shikanji (HBMB Foods) |
| Founder | Anubhav Jain (co-founder) |
| Episode no. | Season 01 Episode 35 |
| Ask | ₹40 Lakhs for 8% Equity |
| Accepted Offer | ₹40 Lakhs for 30% Equity |
| Sharks | Anupam Mittal, Aman Gupta, Vineeta Singh and Ashneer Grover |
| Current Status | In-business |
Jain Shikanji is one of the oldest Lemonade drinks, popular in North India. The company serves lemonade in their stores as well as sells their masala online. They have a secret formula for their masala.
Their revenue in FY 2020-21 was ₹25 lakhs.
Note: If you are interested in buying their products, please check for their HBMB logo on the packaging.
Here is one of their official Instant ‘Shikanji’ masala on Amazon India (*Affiliate Link):
Or buy it by clicking here: https://amzn.to/3rB8FwQ
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
The ask was for ₹40 lakhs for 8% shares. The money will be used to open kiosks in states like Gujarat and Maharashtra. The entrepreneur also wants to make their own lemonade beverage in metal cans to reach a wider market.
But here there is a catch that they are actually offering shares for their child company ‘HBMB Foods’, not the parent brand ‘Jain Shikanji’.
First, Anupam and the pitcher made the drinks for everyone and they all liked it. But still, there were some concerns about the business model and brand name ambiguity. This is why Peyush and Namita went out.
Ghazal was worried about a future family feud but then, 4 sharks joined hands. Anupam, Aman, Vineeta & Ashneer offered the amount of 30% equity. It is also contingent on the fact that every verbal commitment between the family will be converted into a legal document.
In the end, sharks Anupam Mittal, Aman Gupta, Vineeta Singh and Ashneer Grover closed the deal for ₹40 lakhs by getting 30% equity.
About Anubhav Jain
Anubhav Jain is the CEO and co-founder of Jain Shikanji. He owns HBMB Foods Private Limited with his father and brother. Their family has been making Jain shikanji for more than 60 years in India.
His official company HBMB was founded in 2017, currently headquartered in Ghaziabad, Uttar Pradesh.
After Shark Tank Updates
Most of their products went out of stock after the show. This shows how much sales pitchers can get from this televised appearance.
Now talking about the future, they will mainly focus on their instant lemonade masala and Ashneer said that they only need to work on its Packaging and product placement.
We are also waiting for the lemonade in cans very soon. Let’s see what future updates we get from them.
By the way, other businesses pitched in this episode were Woloo and Elcare.
Here is the official company product pitch: “Jain Shikanji is a health-friendly lemon drink and shikanji masala is used to prepare shikanji at home. This refreshment Drink masala makes you refreshed and re-energized. Shikanji helps to balance the electrolytes in our body which are lost during perspiration in summers.”
Takeaways
So now you know about the pitch of Jain Shikanji on Shark Tank India and the co-founder Anubhav Jain. We wish them success!
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark tank.