Image Credits: Shark Tank India
Last updated on 19 January 2022. Find out everything about Poo De Cologne pitch on Shark Tank India, founder Aditi Talwar Sodhi and the latest updates about her company!
Poo De Cologne on Shark Tank India
The company was founded in January 2021 by Aditi Talwar. She pitched it on the 22nd episode of the first season.
Here are the key details about their pitch on Shark Tank India:
| Business Name | Poo De Cologne |
| Founder | Aditi Talwar Sodhi |
| Episode no. | Season 01 Episode 22 |
| Ask | ₹75 Lakhs for 5% Equity |
| Accepted Offer | NO DEAL |
| Shark | None |
| Current Status | In-business |
Poo de Cologne is India’s 1st pre-toilet spray which covers the bad odour and spread fragrance around the area. But as mentioned above, the spray is used before using the toilet, instead of used after.
These sprays are made from 100% pure essential oils with no gas, aerosol or synthetic fragrances. They had ₹4.5 lakhs in sales before the pitch.
Their products are available on many online marketplaces. Here is their main spray for beginners on Amazon India (*Affiliate Link):
Or by it by clicking here: https://amzn.to/3qJGLi0
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
The ask was for ₹75 lakhs for 5% equity. They wanted to reach more customers, especially in offices, co-living spaces and hotels, as well as needed the shark’s expertise.
While all the sharks were impressed with both the startup and the entrepreneur, all went out because of various reasons: Vineeta said that it is not suitable for the Indian market, while Anupam thinks it is too early to be investable.
In the end, the pitcher left the tank with no deal.
About Aditi Talwar Sodhi
Aditi Talwar Sodhi is the founder of ‘Poo De Cologne’, which is a brand under ‘Essential Happy Marketing’. She completed her PGDM in Marketing from Chetana’s Institute of Management and Research in 2000.
Before starting this business, she already had 20+ years of experience as a brand strategist in big companies like Vodafone, Standard Chartered Bank, Lakme etc. She got this idea from a similar product in Europe.
After Shark Tank Updates
While she didn’t get a deal, at least their products were Sold Out on Amazon India after the episode aired.
Talking about their marketing, She also did a collaboration with YouTube comedian Atul Khatri for the brand. Check it out here:
Also, as discussed in the episode, the next level of this product is to make an automatic spraying device that will be attached to the toilet and works automatically with sensors. That will be a more innovative solution to the problem.
But meanwhile, they are working on a travel pack combo since many of her customers uses it during corporate and honeymoon travels. So, we are waiting for more updates from them.
By the way, other businesses pitched in this episode were Hair Originals, Moonshine Meads and Falhari.
Here is the official company pitch if you want to read: “Poo de cologne is THE NEXT THING in personal hygiene. A ‘BEFORE U DO NO.2’ toilet spray that has to be sprayed on the toilet bowl water to form an odour barrier, before pooping. Made with 100% pure essential oils – you will never stink up the loo again.”
Takeaways
So now you know about the pitch of ‘Poo De Cologne’ toilet sprays on Shark Tank India and its founder. We wish them the best for the future!
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark tank.