Image Credits: Shark Tank India
Last updated on 18 January 2022. Find out everything about ‘The Quirky Naari’ pitch on Shark Tank India, founder Malvica Saxena and the latest updates about the company!
The Quirky Naari on Shark Tank India
The company was founded in 2018. Its pitch premiered on season 1’s episode 21.
Here are the key details about their pitch on Shark Tank India:
| Business Name | The Quirky Naari |
| Founder | Malvica Saxena |
| Episode no. | Season 01 Episode 21 |
| Ask | ₹35 Lakhs for 5% Equity |
| Accepted Offer | ₹35 Lakhs for 24% Equity |
| Sharks | Vineeta Singh & Anupam Mittal |
| Current Status | In-business |
The Quirky Naari is an apparel and fashion lifestyle brand, where that makes personalized shoes and clothing for its customers. Their most popular items were customized bridal sneakers for Indian women. At the time of the pitch, their monthly revenue was about ₹2-3 lakhs.
What’s their USP is their Brand. It represents a modern liberal Indian woman with her traditional background.
Their customized denim wear had even got a shoutout from actress Priyanka Chopra. Their jackets were put on by some Bigg Boss participants from the last few years also.
Sunny Leone also wore one of their jackets:
The ask was for ₹35 Lakhs for 5% equity. The money will be used to extend their product line as well as reach a global audience. The main focus will be on making standard items rather than just staying on the customized trend.
And then started the negotiations, Vineeta started first because she liked their customized shoes line. She even got one pair for herself from the pitcher. She then gave an offer for 20% stakes in the startup.
Then, Peyush went out because he was interested in the customized model rather than going for standard products. Ashneer was out and advised the entrepreneur to go with Vineeta. Anupam then joined her.
In the end, sharks Vineeta Singh and Anupam Mittal closed the deal for 24% equity for funding of ₹35 Lakhs.
One fun fact is that Vineeta and Anupam also joined in a similar deal for a unique fashion brand from the 1st episode of Shark Tank India, Heart Up My Sleeves, which makes detachable sleeves and collars.
About Malvica Saxena
Malvica Saxena is the founder of ‘The Quirky Naari’ Lifestyle brand. She did her MBA from GLA University in Human Resources Management. Her business is based in New Delhi.
She was born in a business family in Mathura, Uttar Pradesh and so, it was her dream to create a business for herself. That’s when ‘The Quirky Naari’ was created, with zero investment.
After Shark Tank Updates
There was a 20% discount on all their products after the episode aired on television.
Talking about the sharks, we saw that Vineeta was very interested in this business and maybe she will give more attention to this venture.
By the way, other businesses in the episode are Get-A-Whey Ice Cream and SID07 Designs.
At last, here is the official company pitch: “A fashion and lifestyle startup leveraging digital platforms and building tech to promote Quirky fashion among millennials and gen-Z We continuously strive for creativity and apply a data-driven approach to analyze the customer demands and create customized products as per their exact requirements.”
Takeaways
So now you know about The Quirky Naari pitch that appeared on the Shark Tank India series and its founder Malvica Saxena. This might be a great start for a big Indian fashion brand!
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark tank.