Image Credits: Shark Tank India
Last updated on 23 February 2023. Find everything about the pitch of Zoe Nutrition on Shark Tank India, its founders, and the latest updates about the company!
Zoe Nutrition on Shark Tank India
Do you want to be fitter? Zoe Nutrition thinks they have a better solution for you.
Here are the key details about their pitch on Shark Tank:
| Name | Zoe F&B Group |
| Founders | Taniya Dhirasaria, Karan Jindal |
| Episode | Season 02 Episode 37 |
| Ask | ₹75 Lakhs for 5% Equity |
| Deal | No Deal |
| Sharks | NA |
| Status | In-business |
Zoe Nutrition is a health and wellness brand that offers many healthy beverages, but with personalized fitness programs from expert nutritionists. This will help you make your lifestyle better.
They have many products to sell, but their main one is the one-day kit, which they presented to the sharks. We found their Zoe Detox Kit for flushing out toxins on Amazon (*Affiliate Link):
Or buy it by clicking here: https://amzn.to/3EtyEwi
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
The entrepreneurs were looking to raise ₹75 Lakhs for 5% equity from the sharks.
The married couple didn’t get a good start on the show, with no one ready to invest. The revenue decline and lack of expertise in the domain were the biggest problems.
The sales were ₹3 crores in FY 2021-22 which is less than 70% of the previous year. The reason for the decline was the couple welcome two kids at that time and they didn’t get time to focus on the business.
But Peyush and Aman didn’t buy it. Then, came the issue of how effective is the problem. That’s where Namita and Anupam went out. Anupam also shared some hard criticism. But on the lighter side, Amit advised them to switch to something else.
Watch a small teaser for the pitch here:
The founders of Zoe Nutrition for Life left the Shark Tank with no deal.
About The Founders
Taniya Dhirasaria and Karan Jindal are the co-founders of Zoe Nutrition. The startup is based in Gurgaon, Haryana.
Taniya is a NIFT graduate with experience in Reliance Brands and Myntra. Her husband had done MBA in Marketing for ISB.
Karan Jindal founded Indian Reality Exchanged before Zoe, which he sold to Quickr for $1 million. Both started Zoe in 2015 to spread their knowledge of detox to India.
After Shark Tank Updates
After the episode premiered, Karan shared a post on Linkedin about their appearance on Shark Tank and how it didn’t go well. He also looked back at how they created a ₹50 crore business but didn’t manage to continue it.
Karan Jindal has also left Zoe Nutrition and joined Meta’s (Facebook) team after the pitch in August 2022 as head of their content marketing.
By the way, other businesses featured in this episode were Horback, Malaki Beverages, and Nano Clean.
At last, here is the official company product pitch: “At Zoe, we are committed to helping you Detox your mind, body & soul and achieve your health and wellness goals by harnessing the power of Ayurveda. We have created India’s first and only fasting-based 1-Day Detox program that you can follow once a week to recharge, reset and reboot! Our vision is to establish a healthy, happy, positive, vibrant, and energetic environment for ourselves, our parents, our children, and everyone around us, by making the right products and the right programs accessible to each and every being.”
Takeaways
So now you know about how Zoe Nutrition did on the show and what they are doing right now.
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark Tank India.