Wicked Gud Pasta (& Noodles) on Shark Tank India Update

Image Credits: Shark Tank India

Last updated on 10 March 2023. Find everything about WickedGud’s pitch on Shark Tank India, its founder, and the latest updates about the company.!

Wicked Gud on Shark Tank India

We all love pasta and noodles but those are also called junk food. Do we have something better to deal with those cravings?

Here are the key details about their pitch on Shark Tank:

FounderBhuman Dani
EpisodeSeason 2 Episode 49
Ask₹50 Lakhs for 1% Equity
DealNo Deal

Wicked Gud makes pasta and instant noodles out of chickpeas (chana), lentils (dal), brown rice (chawal), and oat, without the unhealthy maida. With the SCAD technology, all the food items are 100% oil-free and have low carbs. These are also 100% vegan.

If you want to try the pasta yourself, they have the 2 best options in one, WickedGud High Protein & Fiber Penne & Rigatoni Pasta, available on Amazon (*Affiliate Link):

Or Buy it by clicking here: https://amzn.to/3FfgNJM

And they have noodles too! The most popular pick in that category is the WickedGud Hakka Noodles, pack of 3, on Amazon (*Affiliate Link):

Or Buy it by clicking here: https://amzn.to/3ZYWU1s

*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.

The pitchers were looking to raise ₹50 lakhs for a 1% stake. The vision is to unjuck India.

Since shark Aman Gupta was already an investor in the startup, he left the tank for this particular segment. He funded the seed round in 2021, with Point One Capital, Chrys Capital, Amit Chaudhary from Lenskart, and Liechtenstein Group.

Not only Aman, even his boAt co-founder Sameer Mehta and Peyush’s partner Amit Chaudhary are invested in it.

Now coming back to what happened on the show! The taste was good and the team was solid. But they were burning a lot of money at this early stage, around ₹50 lakhs every month. 

Peyush and Anupam specifically pointed out that they are more focused on building a unicorn than pivoting to profitability. All 5 sharks went out.

Even Aman said after that the pitch was not at all good and they need a lot more guidance now.

Watch the episode promo here: 

WickedGud didn’t get a deal on Shark Tank India.

About The Founder

Bhuman Dani is the founder and CEO of WickedGud. Soumalya Biswas and Monish Debnath are the other two founding members. The brand is under 100 Percent Nourishment Pvt. Ltd, based in Mumbai, Maharashtra.

Bhuman is a BITS alumni with degrees in Mechanical Engineering and MBA in Marketing. After that, he worked for Grundfos and Boston Consulting Group (BCG). And before starting WickedGud, he co-founded a premium coffee brand called TGL Co.

Soumalya also has done MBA but from Symbiosis Institute Of Media And Communication, Pune. Then he managed the marketing for Hindustan Times and Rosta. Currently, he is the COO of WickedGud.

But the main creative mind is Monish, the CMO of the company. Even though he is an MBA, his bachelor’s degree is in English Literature. He gained his experience in DDB Mudra Group, JWT, and Interspace Communications, before moving to WickedGud.

After Shark Tank Updates

They gave a 10% discount to the customers on their website after the live telecast.

In October 2022, the startup got additional funding from Venture Catalysts and others.

By the way, other businesses featured in this episode were Forever Modest Clothing, Sahayatha Wheelchairs, and Maisha Handcrafted Bags.

In the end, we have some more information about the company here: “WickedGüd wants to rebuild India’s trust in its food and make it more sustainable, nutritious, and wholesome. The product promise is Wicked Taste & Güd Ingredients and categories in focus include pasta, noodles, and health drinks, among others. On a mission to make everyday eating guilt-free and change the way the world consumes comfort foods.


So now you know about WickedGud’s pitch on the tank and what are they doing right now.

I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark Tank India

Share with Friends: