Forever Modest (Sana Farheen) on Shark Tank India Update

Image Credits: Shark Tank India

Last updated on 10 March 2023. Find everything about Forever Modest Clothing’s pitch on Shark Tank India, its founder, and the latest updates about the company!

Forever Modest on Shark Tank India

The biggest Fun Fact about this pitch is that this was the 100th Deal on Shark Tank India.

Here are the key details about their pitch on Shark Tank:

NameForever Modest
FounderSana Farheen
EpisodeSeason 2 Episode 49
Ask₹20 Lakhs for 10% Equity
Deal₹20 Lakhs for 20% Equity
SharksAmit Jain, Anupam Mittal, Namita Thapar, Vineeta Singh

Forever Modest is a new India startup that offers comfortable clothing options. They have modest casualwear, officewear, and swimwear. The pricing is affordable and stylish with the new trend. There are shirts, abayas, jackets, maxi dress in their catalog.

Here is one of their item, Naysa Satin Abaya, that you can get from Amazon (*Affiliate Link):

Or buy it by clicking here:

*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.

The pitcher was looking for only ₹20 lakhs in return for 10% equity. She wants to make it a mainstream fashion category in the country.

The sharks were impressed by this young entrepreneur. The way she presented the business and the vision behind it. Her mother is a fashion designer, so it was always in her mind. There is also a team of designers and marketers to assist her.

In just 6 months of FY 2021-22, the sales were ₹12 lakhs. With D2C already there, now they have some B2B clients for while labeling. But there was a problem with scaling it in India and competition in foreign markets.

While she was not that great with numbers, the intention was good. Namita was the first to offer, with the other 3 coming together later. That’s exactly what the entrepreneur wanted.

Watch the main pitch here:

Forever Modest Clothing got a ₹20 lakhs deal from Sharks Amit Jain, Anupam Mittal, Namita Thapar, and Vineeta Singh by giving away 20% of the company.

About The Founders

Sana Farheen is the founder and CEO of Forever Modest. The company operates from Aurangabad, Maharashtra.

Sana did BE in Mechanical Engineering from Dr. Babasaheb Ambedkar Marathwada University. After 2 years in DevOps, she founded two startups, Forever Modest & Kloud Kampus. Forever Modest is an apparel brand, while the other provides IT courses.

She is also a fencing champion, which she showed during the pitch.

After Shark Tank Updates

With 4 sharks on her side, she will definitely have the best help to grow Forever Modest. Vineeta advised focusing on India only, Amit saw a great women entrepreneur in her and Anupam will work on a proper brand positioning.

By the way, other businesses featured in this episode were Sahayatha Wheelchairs, Wicked Gud Noodles, and Maisha Handbags for women.

In the end, check the official company pitch: “At Forever Modest, we believe that fashion should be both stylish and comfortable, while also allowing individuals to express their personal beliefs and values. Our mission is to offer a wide range of high-quality and affordable modest fashion options, making it easier for people everywhere to find clothing that meets their needs. We are dedicated to bringing the latest styles and trends to our customers, while also respecting traditional values and beliefs.


So now you know about Forever Modest’s appearance on the tank and what they are doing right now.

I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark Tank India

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