Last updated on 9 February 2024.
Find everything about Tiggle’s pitch on Shark Tank India, founder Anuva Kakkar, and the latest updates about the company!
Tiggle on Shark Tank India
India has ₹20,000 crore market for chocolates, but one thing missing is chocolate mixes.
Here are the key details about their pitch on Shark Tank:
| Name | Tiggle |
| Founders | Anuka Kakkar |
| Episode | Season 3 Episode 8 |
| Ask | ₹50 Lakhs for 5% Equity |
| Deal | ₹50 Lakhs for 20% Equity + Royalty |
| Sharks | Peyush Bansal, Amit Jain |
| Status | In-business |
Tiggle is an authentic Indian chocolate brand that makes ready-to-mix chocolate mixes, both hot and cold. These mixes are made from finely roasted cocoas, which are vegan and dairy-free.
The products are available on their websites and online marketplaces. Here is their Dark Hot Chocolate Powder Mix (Pack for 10 Cups) on Amazon (*Affiliate Link):
Or buy it by clicking here: https://amzn.to/3wd6vbB
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
The founder asked for only ₹50 lakhs in return for 5% equity. The plan is to make it a household name in the chocolate drinking space.
Now, because it is a food product, it had to start with the tasting. The sharks liked the chocolate drinks as well as the colorful packaging.
The sharks found 2 minor issues: target audience and pricing. Anupam suggested branding the product for kids first rather than adults. But the pitcher said that there is still a huge potential in young India. The price was also a bit premium.
But the thing that impressed the sharks is that the pitcher knew all the numbers, from the revenue to unit economics. The business is also profitable.
Namita and Azhar also appreciated all this but they didn’t see a big market size for such a food item. Amit was in the same boat as well but he still offered ₹20 lakhs for 5% and the rest as a loan.
Peyush offered ₹50 lakhs for 20%, with 1% royalty till 2x investment. He invited Amit to partner with him.
Watch the full pitch here:
Peyush Bansal and Amit Jain made a deal with Tiggle on Shark Tank India. They both invested ₹50 lakhs for 20% equity, with 1% royalty until they get back ₹1 crore.
About Anuva Kakkar
Anuva Kakkar is the founder and CEO of Tiggle. She started the business in 2021 from an investment of ₹20,000 only at her home.
Anuva was doing her BBA from Banasthali Vidyapith, where she found out about her entrepreneurship passion. In August 2020, she finally wanted to do something big, so she ordered cocoas from Tamil Nadu and developed the mix.
The journey started by selling hot chocolate in the street, then at kiosks, and finally, going online in 2021.
After Shark Tank Updates
Tiggle got many orders after the episodes aired on TV and streaming, around 2,000 per day.
By the way, other businesses featured in this episode were the WYLD social currency payment card and Upliance AI cooking device.
At last, you can read the company pitch here: “Tiggle helps you experience a beautiful, delicious and uncomplicated hot chocolate in under 3 minutes. Our hot chocolate is made in small batches by our all-women team. It is prepared from the highest grade cocoa sourced directly from the farmers in Tamil Nadu. Not an ordinary mass-produced hot chocolate. The rich aroma, perfect consistency, and chocolatey flavor define Tiggle.”
Takeaways
So now you know about the pitch of Kiggle Chocolate on Shark Tank India and its founder Anuva Kakkar. Anuva is a good entrepreneur we saw on the show.
And if you don’t know who I am? I am Ranish Chauhan a.k.a. Fulmino Fan, a Fan of the Shark Tank show.