Image Credits: Shark Tank India
Last updated on 27 March 2022. Find out everything about the ‘Tagz Foods’ pitch on ‘Shark Tank India’, their founder Anish Basu Roy, and the latest updates about their company here!
Tagz Foods Chips on Shark Tank India
This chips company was founded in 2019. They appeared on the second episode of the first season.
Here are the key details from the pitch of Tagz Foods (Chips & Dips) on Shark Tank India:
| Business Name | Tagz Foods |
| Founder | Anish Basu Roy |
| Episode no. | Season 01 Episode 02 |
| Ask | ₹70 lakhs for 1% equity |
| Accepted Offer | ₹70 lakhs for 2.75% equity |
| Shark | Ashneer Grover |
| Current Status | In-business |
Tagz Foods is the first ‘popped’ Potato Chips brand in the country. They claim that their chips have 50% less fat with no preservatives, palm oil or artificial flavours.
What makes them different is that instead of frying or baking, they do ‘Popping’ to make their chips.
They sell in 2,000+ stores (mostly Bangalore) but you can get their chips online via their own website and on Amazon. Buy their tasty combo pack on Amazon India (Affiliate Link*):
or click here: https://amzn.to/3iDPcX1
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
‘Tagz’ founder Anish asked for ₹70 lakhs in return for 1% stakes in the business. He wanted the money to expand into more international territories. He also wants to make healthy cookies and chocolates in future.
In 2020, they had a revenue of ₹1.25 crores with 60% sales via online channels. But shark Ashneer was not convinced with their sole focus on the online channel.
Namita, Aman and Ashneer, all wanted a piece of their company with Namita & Aman also coming together. Both offered the amount for 4% stakes but pitchers were reserved about their equity. Ashneer then came to their rescue!
In the end, Ashneer Grover closed the deal for 2.75% equity with ₹70 lakhs funding. This values the company at about ₹25 crores.
About Anish Basu Roy
Anish Basu Roy is the co-founder & CEO of Tagz Foods. Before ‘Tagz’, he worked in Coca-Cola, Nokia and HealthifyMe. He did his PGDM at Symbiosis Centre for Management.
Sagar Bhalotia is the other co-founder. Sagar did his B.Tech. from IIM Bombay with then experience in Quikr, OYO and HealthifyMe.
They have sold about 35 lakhs packets between 2019-2021.
After Shark Tank Updates
After the episode aired, they are giving a 21% discount on their website with coupon code ‘SHARKTANK’.
And according to their Instagram story, the deal is successfully done. Ashneer was planning to bring his company BharatPe CEO Suhail Sameer into this business who already had success in the FMCG sector.
Their startup is currently headquartered in Bangalore. Before this, Tagz Foods also got funding in 2020 from 9 Unicorns, a startup incubator of Venture Catalysts. Other investors include Arjun Vaidya and Umag Bedi. $1 Million is already invested in the startup before Shark Tank.
Let’s see what future updates we get from this business.
By the way, other businesses in this episode are Head & Heart and Agri Tourism.
The official company product pitch is “We are a GenZ snack brand that crafts innovative, lip-smacking n fitter snacks, as lit as the generation we stand for! We simply hate the mass-produced fried fatty and the boring baked snacks being sold by brands older than our dad.”
Takeaways
So now you know about Tagz Foods pitch on Shark Tank India and their founder Anish Roy.
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark Tank.