Image Credits: Shark Tank India
Last updated on 27 March 2022. Find out everything about the pitch of the ‘Heart Up My Sleeves’ pitch on Shark Tank India, founder Riya Khattar and the latest updates about her company!
Heart Up My Sleeves on Shark Tank India
The company started in 2020. It appeared on the premiere episode of the show.
Here are the key details about their pitch on Shark Tank India:
| Business Name | Heart Up My Sleeves |
| Founder | Riya Khattar |
| Episode no. | Season 01 Episode 01 |
| Ask | ₹25 Lakhs for 10% equity |
| Accepted Offer | ₹25 Lakhs for 30% equity |
| Sharks | Vineeta Singh and Anupam Mittal |
| Current Status | In-business |
Heart Up My Sleeves is a women’s fashion brand that sells detachable sleeves. These sleeves are reusable meaning they can be used with various different types of clothing to create new looks.
Actress Hansika Motwani wore one of their products in the song ‘Booty Shake’. Popular singer Neha Kattar also wore these sleeves in her song ‘Kanta Laga’.
The revenue was around ₹11 lakhs in the first 9 months only, with a margin of around 40-50%. They sell via their website and on Nykaa Fashion.
The entrepreneur asked for ₹25 lakhs in exchange for 10% equity. She wants to add new products and increase the marketing spend on Social Media and SEO.
Ashneer was not convinced with how she will defend her product when people will start copying it. Aman was out because he thinks that the startup was not investable right now. Namita said that this product was not suitable for the wide Indian market.
On the other side, Vineeta and Anupam seemed quite interested. They liked that she wanted to add new products and create a niche on its own. They believed in the vision and offered her money for 40% equity.
After negotiating, sharks Vineeta Singh and Anupam Mittal closed the deal for a 30% stake in the startup for ₹25 lakhs.
About Riya Khattar
Riya Khattar is the founder of ‘Heart Up My Sleeves’ from New Delhi. Her father is a wholesaler of Indian garments.
She started the idea just as a hobby but then saw that people are liking it. That’s where she started doing Influencer Marketing to grow it.
Talking about her marketing, she has already partnered with many known Instagram influencers like Komal Pandey, Shaurya Sandhya, Aakriti Rana, Niki Mehra, Roshni Bhatia and Bandgee Kalra.
She told YourStory about her inspiration after the show, ”Women love fashion and who doesn’t love to wear new outfits? Amidst the pandemic, I learnt the importance of a sustainable lifestyle and the intent behind Heart Up My Sleeves was to offer a collectable that will give you many options to reuse your outfits without feeling like you are repeating them.”
After Shark Tank Updates
The business is currently selling sleeves as well as brooches and capes. Detachable collars are coming soon.
In the end, the most inspirational fact from this pitch is that a 23-year old girl started a business with a completely new product in the highly-competitive fashion industry and SHE DID IT.
We will provide more updates here soon!
By the way, other businesses in this episode were Bluepine Foods Momo Mami and Booz Scooters.
Finally, here is the official company product pitch to check out: “Heart Up My Sleeves is proud to bring you fashion-forward accessories that are curated as personalized styling assets or popularly known as “your everyday must-haves”. Not just this, Heart Up opens an entirely new world of intricately crafted silhouettes & styles that are already taking the fashion scene by a storm. Be it work to party or wedding to a nightcap, we got something for every trendy birdie in town. So get set to roll em’ up to ace your outfit game today!”
Takeaways
So now you know about the pitch of Heart Up My Sleeves on Shark Tank India and its founder Riya Khattar. This is a very unique product for the Indian market, so we are eager to witness how they flourish!
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark Tank.