Image Credits: Shark Tank India
Last updated on 17 February 2023. Find everything about Perfora Oral Care’s pitch on Shark Tank India, its founders, and the latest updates about the company!
Perfora on Shark Tank India
In 2021, two people wanted to revolutionize the oral care industry to become the next Colgate of the country.
Here are the key details about their pitch on Shark Tank:
| Name | Perfora |
| Founder | Tushar Khurana, Jatan Bawa |
| Episode | Season 02 Episode 34 |
| Ask | ₹80 Lakhs for 1% Equity |
| Deal | ₹80 Lakhs for 2.5% Equity |
| Sharks | Namita Thapar, Peyush Bansal, Vineeta Singh |
| Status | In-business |
Perfora is a new oral care brand that offers toothbrushes, toothpaste, flossers, teeth whiteners, and mouthwashes. They are the first to introduce Made Safe certified toothpaste in India, made with natural ingredients.
Here is one of their best-selling Awake toothpaste in lemon mint flavor:
Or buy it by clicking here: https://amzn.to/3EgRHde
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
They asked for ₹80 lakhs investment for a 1% stake in the startup. The money is needed to reach 1 crore households in the next 5 years.
The pitch started with how current toothpaste contains some harmful chemicals and Perfora is a better alternative. However, Peyush instantly mentioned how competitive the industry already is.
All the sharks liked the products, design, and flavors a lot. But the premium price and no scientific proof created the first problem. Also, there is less than average industry gross margin and a lack of social media reach.
Anupam also didn’t agree with their current marketing strategy and focus on paid promotion only. Still, Namita & Vineeta were ready to invest. Then, Peyush decided to invite all of them for an all-shark deal, but Anupam and Aman went out.
Here is a sneak peek into their pitch if you want to watch:
Perfora founders got ₹80 lakhs deal for 2.5% equity on Shark Tank with Namita Thapar, Peyush Bansal, and Vineeta Singh.
About The Founders
Jatin Bawa and Tushar Khurana are the two co-founders of Perfora. The parent company is Chipper Consumer Private Limited. The startup is based in Gurugram, Haryana.
Jatin is the Creative Dreamer who innovates the products and does the marketing. He is a BCom graduate from Khalsa College and has multiple years of experience in product strategy.
Tushar is the Stargazer, who is more on the sales & financing side. He is also a BCom graduate from SRCC and had worked in RIVIGO and CureFit before.
They met at Jagriti Yatra, a train journey where entrepreneurs gather to gain new knowledge and get new partners. Both’s ideas got aligned and Perfora was born.
After Shark Tank Updates
The founders happily shared on Instagram that they are moving forward to work with the sharks.
Before this, the company had already raised a $1 million seed round just a few months before the show.
By the way, other businesses featured in this episode were Midnight Angels Nightwear and CureSee.
At last, here is the official company pitch: “Perfora is an innovative oral care brand with products that will make oral care easy, inviting, and enjoyable! We have worked closely with experts to create safe and effective products. The idea behind Perfora is to elevate the oral care experiences of the consumers with our clean & effective products and educate people about how they can improve their oral health.”
Takeaways
So now you know everything about Perfora’s pitch on the show. We wish them success!
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark Tank India.