Last updated on 6 February 2024.
Find everything about the pitch of Kalakaram DIY Kits on Shark Tank India, its founder, and the latest updates about the company!
Kalakaram on Shark Tank India
Wonder how relaxing an Art & Craft kit can be for kids? Well, Kalakaram might give you the answer.
Here are the key details about their pitch on Shark Tank:
| Name | Kalakaram |
| Founder | Chaitanya Malhotra |
| Episode | Season 3 Episode 6 |
| Ask | ₹50 Lakhs for 2.5% Equity |
| Deal | ₹60 Lakhs for 6% Equity |
| Sharks | Anupam Mittal, Namita Thapa, Peyush Bansal |
| Status | In-business: |
Kalakaram makes DIY kits for kids to channel their creativity. Their motto is “Art is Therapy”. They have easy hobby kits for kids, mandala kits for teenagers, and ethnic decoration kits as well. The products are available in 350+ stores and many online marketplaces.
One of their best-selling kit is their Mandala Art Coasters Kit which consists of 6 Coasters, that are pre-etched and now you have to put the colors in. This is the same one which Namita was trying. Check it out on Amazon (*Affiliate Link):
Or buy it by clicking here: https://amzn.to/49rw6fj
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
The pitcher asked for ₹50 Lakhs in exchange for 2.5% stakes in the company. At that time, 90% of the sales were from the retail stores.
The future strategy is to create Art Clubs where friends or family can come in and do the DIY activities together.
Namita was instantly interested when she tried it, but the only thing she was iffy on the high price point. However, later she saw the catalog there and made up her mind to invest it in.
Then the sharks asked a lot of questions and the entrepreneur answered them so smoothly. He is one of the most inspiring pitchers we have seen on the tank. So, there was no doubt that he was going to get a good deal.
Namita started the bidding with 5%, Anupam bid 4%, and Peyush also was ready for 5%, with Aman going for 4%. But the pitcher wanted more sharks with him.
Watch the full pitch here:
Anupam Mittal, Namita Thapar, and Peyush Bansal invested in Kalakaram on Shark Tank India. They all gave ₹60 lakhs for 6% equity (2% each).
About Chaitanya Malhotra
Chaitanya Malhotra and his father Kamal Malhotra are the the co-founders of Kalakaram DIY Kits.
Chaityanya’s grandfather had a shop in Delhi’s Sadar Bazar where he used to sell Art & Craft items for wholesale. He did that for 50 years which inspired Chaitanya a lot. Now wants to take the legacy forward.
He did B.Tech from ITM University, Gurgaon, and was a partner at Asian Hobby Crafts. In 2022, he established Kalakaram, in the name of his grandfather.
After Shark Tank Updates
In an Instagram post, Chaitanya told the viewers that he felt grateful for this experience and honored with this new deal.
By the way, other businesses featured in this episode were Aretto shoes and Nabhi Sutra ayurvedic oils.
You can read more about them from their website: “KALAKARAM is a breath of fresh air in the otherwise traditional and mammoth world of kids’ toys. Mastering a very niche category called DIY, we bring with us a unique range of innovative and creativity-enriching products that promise to touch the lives of your beloved tots most wonderfully and genuinely possible.”
Takeaways
So now you know about the pitch of Kalakaram on Shark Tank India and the latest updates we have. You should try the product!
And if you don’t know who I am? I am Ranish Chauhan a.k.a. Fulmino Fan, a Fan of the Shark Tank show.