Diabexy Atta (Lokendra Tomar) on Shark Tank India Update

Image Credits: Shark Tank India

Last updated on 20 January 2023. Find out everything about Diabexy Diabetics Atta’s pitch on Shark Tank India, its founder, and the latest updates!

Diabexy on Shark Tank India

We know that Diabetics is a big problem and this entrepreneur thinks that he has a solution.

Here are the key details about the pitch of Diabexy on Shark Tank:

Business Name	NutroActive industries
Founder	Lokendra Tomar
Episode no.	Season 02 Episode 13
Ask	₹1.5 Crores for 1% Equity
Accepted Offer	No Deal
Sharks	NA
Current Status	In-business

Diabexy is a nutritional specialized food brand for diabetic people. They claim that their products have a low glycemic load and low carbohydrates. Diabexy also offers services in the same area of expertise.

Talking about the products, the catalog has flour, cookies, barfi, snacks, and supplements. We found their Sugar Control Atta pack of 1 kg on Amazon (*Affiliate Link):

Or buy it by clicking here: https://amzn.to/3whvfMB

*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.

The founder couple asked for a huge ₹150 crore valuation with ₹1.5 crore for just 1% equity. They want to expand their Diabexy marketing and reach more households.

Here is a still from the pitch:

They have more than 3.5 lakh customers in just 2 years after being established in 2020. In FY 2021-22, the sales were around ₹13 crores. One more good number is that it has 70% repeat orders on its website.

While the number was good and sharks loved the taste, they had some issues. One was the high cost, which is not affordable and the other was the valuation. Anupam was out because he thinks that business is all about the founder than the product.

The rest 4 offered a deal for a total of 20% stake, but it was way higher than the ask. So, it was rejected. However, Peyush funnily said that the pitch was more for marketing on national television.

In the end, the entrepreneurs left the tank without any deal.

About The Founder

Lokendra Tomar is the founder and Director of Diabexy. But the parent company is actually NutroActive Industries Pvt Ltd. His business is situated in Gurgaon, Haryana. 

Lokendra is an expert in Pharmacy and Food Industry. He graduated from IGNOU and worked at Sun Pharma for a few years. He also wrote a book New Theory of Diabetes, which he also gifted to the Sharks.

Here is the book that you can purchase:

Or click here: https://amzn.to/3HjKefh

Nishu Tomar is the other co-founder and director of Diabexy. She handles the marketing and packaging. She and Lokendra are a happily married couple.

After Shark Tank Updates

As we saw, no deal was made but the founders thanked the show and television network for the opportunity. At least, they got huge brand awareness in just 15 minutes.

By the way, other businesses featured in this episode were InsideFPV and Angrakhaa. 

At last, here is the official company pitch: “Diabexy is a flagship brand of NutroActive, manufactures low glycemic load food products like Atta, Cookies, Sweets, etc. for diabetic people to manage their blood sugar levels.”

Takeaways

So now you know about Diabexy’s pitch on Shark Tank and how they are going right now.

I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark Tank India.