Last updated on 24 January 2024.
Find out everything about The Cinnamon Kitchen pitch on Shark Tank India, founder Priyasha Saluja, and the latest updates about the company!
The Cinnamon Kitchen on Shark Tank India
Founder Priyasha Saluja is one of the most confident and funniest entrepreneurs we have seen in the show till now.
Here are the key details about their pitch on Shark Tank:
| Name | The Cinnamon Kitchen |
| Founder | Priyasha Saluja |
| Episode | Season 3 Episode 2 |
| Ask | ₹60 Lakhs for 2% Equity |
| Deal | ₹60 Lakhs for 5% Equity |
| Shark | Aman Gupta |
| Status | In-business |
The Cinnamon Kitchen makes plant-based, gluten-free, dairy-free healthy snacks. They sell them online as well as in retail. Another segment of the business is fresh cakes that are made to order.
There are more than 40 products on their menu, but their star is Fudge made with vegan dark chocolate dates. You can also get from Amazon as well (*Affiliate Link):
Or buy it by clicking here: https://amzn.to/48IukGt
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
Priyasha was looking for ₹60 Lakhs in exchange for 2% part of her business.
The sales for FY 2022-23 were around ₹82 lakhs. Around 75% of revenue is from packaged goods, while the rest comes from the bakery.
While the price was high, the taste was even better, that’s what sharks agreed upon. However, there were some problems with the packaging. The competition was also high in this growing space.
Zomato’s founder Deepinder Goyal was also on the Sharks panel this time, but he has to be out because he can’t directly invest in the food business.
Vineeta still saw hope and offered the deal for 10%. Anupam joined her. But Aman wanted to go solo by offering her a loan. But then led to chaos, when the pitcher was not sure what she was looking out for. Vineeta pulled back from the deal.
Watch a small teaser of the pitch here:
Aman Gupta invested ₹60 Lakhs in The Cinnamon Kitchen for 2% Equity on Shark Tank India.
About Priyasha Saluja
Priyasha Saluja is the Founder of The Cinnamon Kitchen, based in Noida, Uttar Pradesh.
She studied in BMS at Delhi University and worked for Dentsu Aegis Network in Marketing. But she was always for always in cooking. In 2019, she decided to do things on her own with The Cinnamon Kitchen.
It was initially just an Instagram page to share the recipes. Later, Priyasha decided to start a home kitchen. The idea is to make health-conscious as well as delicious snacks. This then turned into a proper business.
After Shark Tank Updates
The Cinnamon Kitchen was looking to expand to other cities, gain more distribution through retail, and get into high-volume places like Airports.
By the way, other businesses featured in this episode were WTF Gyms and Intervue.
Finally, here is the official company product pitch of the company: “At The Cinnamon Kitchen, we believe that food should be healthy and delicious at the same time. Through our range of spreads, snacks, cookies, cakes, and bread, we aim to help people switch to nourishing plant-based, organic, and gluten-free treats and see them as not just an alternative but a preferred choice. All our products are prepared using the highest quality ingredients and minimal processing to we deliver food that is dense in nutrients and free of preservatives and additives.”
Takeaways
So now you know about The Cinnamon Kitchen’s pitch on Shark Tank India. We wish her good luck!
And if you don’t know who I am? I am Ranish Chauhan a.k.a. Fulmino Fan, a Fan of the Shark Tank show.