Last updated on 23 January 2024.
Find out everything about Adail Qadri’s pitch on Shark Tank India about his Perfumes and Attar business, with the latest updates about the company!
Adil Qadri on Shark Tank India
From being a digital marketing expert to an entrepreneur, Adil’s life was changed by perfumes.
Here are the key details about their pitch on Shark Tank:
| Name | Adilqadri Perfumes |
| Founders | Adil Qadri |
| Episode | Season 3 Episode 1 |
| Ask | ₹1 Crore for 0.5% Equity |
| Deal | ₹1 Crore for 1% Equity (with Royalty) |
| Sharks | Vineeta Singh |
| Status | In-business |
Adilqadri Perfumes is an online D2C perfume brand that sells modern fragrances inspired by traditional attars. There was a similar attar brand called Isak that also appeared in Shark Tank India season 1.
While such products were available online before as well, he was one of the first to build a brand in the space. He presented his Shanay Attar to the Shark, which is available on Amazon (*Affiliate Link):
Or buy it by clicking here: https://amzn.to/3Su73lZ
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
The founder was looking to raise ₹1 crore in exchange for 2% stakes in his business. During his pitch, he even quoted the famous dialogue of Shark Aman Gupta: “Har industry ka koi gunda hota hai, aur iss industry ka gunda main hu.”
The sharks seemed interested but there was some confusion around the market size. He is projected to do ₹80-90 crores by the FY 2024.
However, he is scaling too fast with a lot spend on performance marketing. He took a debt to finance this, and now that has made it a loss-making company. This is the reason why Anupam, Amit, and Aman were out.
But Vineeta came as the last hope! She offered to help but included a condition that the advertising spent would be reduced to remove the debt.
Watch the full pitch here:
Vineeta Singh invested ₹1 Crore in Adilqadri Perfumes for 1% Equity. She will also get a royalty of 1% of revenue until her ₹1 Crore is recouped.
About Adil Qadri
Adil Qadri is the Founder and CEO of Aqilqadri perfumes. His real name is Mohamadadil Asif Malkani. The business is based in Bilimora town, Gujarat.
He left his schooling in 5th standard and then learned SEO and digital marketing. Adil started earning with these new skills by doing blogging, dropshipping, and affiliate.
But then he realized he had to do something on his own to make it big. The idea came from the Attar shop his father was working on.
Adil decided to do his startup now and that’s how Adilqadri perfumes was born. Along with his e-commerce, now they are also opening retail stores.
After Shark Tank Updates
After the episode aired, he gave a 5% discount on the products on his website for a limited time.
By the way, other businesses featured in this episode were The Honest Home Company and Conscious Chemist Sunscreen.
Here is the company’s official vision moving forward: “Our vision is to become a globally recognized perfume brand, known for our exceptional quality and captivating scents. We strive to create a positive impact by enhancing people’s confidence and elevating their personal experiences through the power of fragrance.”
Takeaways
So now you know about Adil Qadri Perfume’s pitch on Shark Tank India. We wish he made our homegrown perfume an international brand!
And if you don’t know who I am? I am Ranish Chauhan a.k.a. Fulmino Fan, a Fan of the Shark Tank show.