Image Credits: Shark Tank India
Last updated on 25 January 2022. Find out more about the pitch of ISAK attar & perfumes on Shark Tank India, its founder Vidushi Vijayvergiya and the latest updates about her business!
Isak Fragrances on Shark Tank India
This attar and perfume company was pitched on the 26th episode of the 1st season.
Here are the key details about their pitch on Shark Tank India:
| Business Name | ISAK Fragrances |
| Founder | Vidushi Vijervergiya |
| Episode no. | Season 01 Episode 26 |
| Ask | ₹50 Lakhs for 8% Equity |
| Accepted Offer | ₹50 Lakhs for 50% Equity |
| Shark | Peyush Bansal |
| Current Status | In-business |
Isak Fragrances offers a wide range of Attar perfumes extracted from rare ingredients, using traditional Indian methods. This type of method requires about 5000 flowers for only 1ml of the perfume.
(Writer’s Note: Hey, I am Ranish. I have worked in this industry for a few months and I will definitely say Attars or Indian perfumes are far better than western perfumes for our climate.
And while I have not used ISAK products till now, I will recommend starting your ‘ittar’ journey with the ‘Rain’ fragrance because it is the most soothing and comfortable for everyday use.)
Here you can get their ‘Rain Attar’ from Amazon India (*Affiliate Link):
Or buy it by clicking here: https://amzn.to/3nTUroE
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
The pitcher asked for ₹50 lakhs funding for 8% shares.
Vineeta & Ghazal were worried about the expensive price tag and Anupam was concerned about the declining attar market and entrepreneur’s business skills. So, they didn’t offer anything.
Peyush had similar doubts but he still offered something, but a very sharky deal, for HALF of her startup.
The pitcher said that she only holds 50% and the rest is with her Aunt who helped her start this. But Peyush promised that he will repay her Aunt’s funds with interest.
In the end, shark Peyush Bansal closed the deal for 50% equity by investing ₹50 lakhs in the company.
About Founder Vidushi Vijayvergiya
Vidushi Vijayvergiya is co-founder and Managing Partner of ISAK Fragrances. She started this business in 2017 from her hometown Lucknow, Uttar Pradesh.
In 2021, She was recognized for her craftsmanship in perfumery by The International Craft Awards:
Vidushi belongs to one of the oldest fragrance houses in India. (Note: Her family business still runs under the ‘CMRD Agency’ name.)
She did her MBA in Business Administration from SCMHRD, Pune. But after her marriage, she moved to Switzerland and there she studied the french perfume industry in detail.
And when she returned to India, she got the chance to be a part of her family legacy and that’s where the ISAK was born.
After Shark Tank Updates
Some people will think that that is a bad deal but from a different point of view, it is amazing. Like Ghazal said, “Peyush is now the co-founder of ISAK”. That means he will be more involved in its operations and growth.
We are waiting for more updates from ISAK fragrances.
By the way, other businesses who appeared with this episode were Julaa Automation and Rare Planet.
Here is the official company pitch in the end: “Carrying forward the legacy of over 160 years of craftsmanship in perfumery, ISAK is inspired by nature around us, handcrafting 9 niche perfumes with unique ingredients in India.”
Takeaways
So now you know about the Isak Fragrances pitch on the Shark Tank India show and who is its founder.
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark tank.