Last updated on 28 January 2024.
Find everything about Turms’ pitch on Shark Tank India, founder Surender Singh Rajpurohit, and the latest updates about the company!
Turms on Shark Tank India
How to turn a bad business into a good business, is what the story of Turms is.
Here are the key details about their pitch on Shark Tank:
| Name | Turms |
| Founder | Surender Singh RajPurohit |
| Episode | Season 3 Episode 4 |
| Ask | ₹1.2 Crore for 2% Equity |
| Deal | ₹1.2 Crore for 4% Equity |
| Shark | Azhar Iqubal |
| Status | In-business |
Turms is an ‘intelligent’ apparel brand that makes stain-free and odor-free clothing. They have unique products from 7-day no-smelling socks to 30-day no-wash jeans. There are also t-shirts made with 100% cotton.
What they do with the clothing is coat them with chemicals to keep the stains and odor away. Cricketer MS Dhoni was also one of their customers.
They sell mostly through their website, but you can get the 30-day no-wash denim jeans for Amazon now (*Affiliate Link):
Or buy it by clicking here: https://amzn.to/3SzXAd3
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
The pitcher was looking for ₹1.2 crores for 2% equity. In October 2023, they had sales of ₹86 lakhs with ₹10 lakhs of profit.
Peyush was already an investor in the business when it was with its old co-founders. He knew about it well and wanted to liquidate his shares, even with a loss. That’s how bad it was back then.
But now with this new CEO, they have changed the strategy. They limited the SKUs, improved the marketing positions, streamlined logistics, and introduced new packaging.
This was what sharks loved. That’s why the team is also important, not just a product. Aman was the first to offer with 4% equity but 5% royalty as well. Anupam also offered a deal with just less royalty. But the new shark Azhar didn’t want any royalty.
Watch a small promo of the pitch here:
Azhar Iqubal invested ₹1.2 crores in Turms Apparels for 4% equity. This was the first deal of Azhar in Shark Tank India.
About Surender Singh Rajpurohit
Surender Singh is the new founder and CEO of Turms Apparels.
Turms initially had 6 co-founders, headed by Rameswar Misra. They had raised many crores in funding from big names like Pepperfry’s founder to Myntra’s co-founder. However pandemic hit the company very hard. That’s when Surender entered.
Surender had been working in the automotive industry for many years, from Hyundai to Volvo.
He has been a customer of Turms since 2018. When he found that the company was in trouble because of the pandemic, he acquired the Turms brand in 2022 for ₹15 crores.
After Shark Tank Updates
We will update anything new from Turms in this section soon.
By the way, other businesses featured in this episode were Mintree Cosmetics and 80 Wash Washing Machine.
Learn more about the company with their official mission: “At Turms Intelligent Apparels, we’re on a bold mission to transform the world of lifestyle fashion. Our passion is to seamlessly merge style and purpose, offering you garments that not only express your individuality but also elevate your lifestyle. With a relentless focus on quality, innovation, and sustainability, we collaborate with visionary designers to bring you thoughtfully crafted pieces that align with your values. Our diverse range, from versatile essentials to trend-setting styles, caters to your unique preferences.”
Takeaways
So now you know about Turms’ pitch on Shark Tank India and its founder Surender Singh Rajpurohit. One of the most inspiring pitches in the tank!
And if you don’t know who I am? I am Ranish Chauhan a.k.a. Fulmino Fan, a Fan of the Shark Tank show.