VS Mani Coffee (GD Prasad) on Shark Tank India Update

Image Credits: Shark Tank India

Last updated on 29 January 2023. Find out everything about VS Mani & Co’s pitch on Shark Tank India, its founders and the latest updates about the company!

VS Mani & Co on Shark Tank India

It is difficult to get South Indian snacks everywhere in India but VS Mani is here to change that.

Here are the key details about the pitch of VS Mani Coffee on Shark Tank:

Business NameVS Mani & Co.
FounderGD Prasad
Episode no.Season 02 Episode 16
Ask₹60 Lakhs for 1.5% Equity
Accepted Offer₹19 Lakhs for 1% Equity & Debt
SharksNamita Thapar
Current StatusIn-business

VS Mani & Co is a food and beverages brand to bring the taste of South India’s favorite snacks and filter coffee at the comfort of your home. You can get instant coffee, filter coffee, banana chips, pavakkai chips, podis etc from them.

They have a wide variety of distribution: their own website, marketplaces, and offline supermarkets as well. Here is their hero product is Instant Filter Coffee Decoction on Amazon (*Affiliate Link):

Or buy it by clicking here: https://amzn.to/3DLaywT

*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.

The entrepreneurs were looking to get an ₹60 Lakhs investment for 1.5% stakes in their startup. Their main aim is solidify their branding as an International South Indian snacks brand.

But the episode started with an interesting twist. Since Anupam was already an investor in it, he had to leave the tank for this specific pitch.

Look at this teaser for this pitch:

In FY2021-22, they did ₹1.2 Crores in sales. About 55% revenue comes from the coffee and the rest from snacks. Most of their customers comes from Delhi, Mumbai, Pune, where it is not easy to get such authentic flavour.

But the big concern for the sharks was a monthly burn of ₹25 lakhs. Aman was also not happy with their online strategy. That’s why Peyush went out. The only saviour was Namita, who is ready for a ₹19 Crore valuation.

VS Mani & Co closed the deal with Namita Thapar on Shark Tank India for ₹19 Lakhs for 1% Equity with rest in debt. After that, Anupam rejoined and advised them to talk about their future sales & vision in this pitch.

About The Founders

GD Prasad is the founder of VS Mani & Co. His startup is headquartered in Bengaluru, Karnataka.

Mr Prasad did his MA in Marketing form Coventry University and had worked in this creative field after that. He later became Vice President in Dentsu Webchutney. There he met with other 2 co-founders, Yashar & Rahul.

Yashar Alur studied finance at Australian National University and he also had worked at Dentsu Webchuntey. He then co-founded Million Label Partners where he worked with many brands. Later, he met Prasad again and joined him in his venture.

On the other hand, Rahul Bajaj is an MBA in Marketing which experience in Accounts & Operations.

After Shark Tank Updates

Before the show, many big names were already behind the company, including Shark Anupam Mittal, Sidharth Rao from DentsuMD, BookMyShow’s founder Ashish Hemrajani, and actor Rana Duggubati. They all invested $370,000 in that angel round.

After the episode aired, they offered a 50% sale for a limited period of time. There is one more coupon code SHARKTANK for 10% off as well.

By the way, other businesses featured in this episode are Sepal and Solinas.

In the end, here is the official company pitch: “VS Mani & Co. is a FMCG company offering authentic South Indian packaged foods and beverages. We invite you to savour the wholesome delicacies of our childhood home – where coffee and conversations flowed freely, snacks were plentiful, and the simplest of foods were full of flavour.


So now you know about the full pitch of VS Mani & Co Coffee on Shark Tank and all the latest updates we have about them.

I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark Tank India

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