Image Credits: Shark Tank India
Last updated on 02 March 2023. Find everything about Aadvik’s pitch on Shark Tank India, its founder, and the latest updates about the company!
Aadvik on Shark Tank India
Founded in 2016, this company wants to introduce new milk in a dairy-loving Indian market.
Here are the key details about their pitch on Shark Tank:
| Name | Aadvik Foods & Products |
| Founder | Hitesh Rathi |
| Episode | Season 02 Episode 43 |
| Ask | ₹60 Lakhs for 1.5% Equity |
| Deal | ₹15 Lakhs for 1.5% Equity + Debt |
| Shark | Amit Jain |
| Status | In-business |
Aadvik makes food products out of Goat and Camel milk that provide more nutrition. Use can get milk, milk powder, ghee, chocolates and soaps from them.
If you are interested in trying it, here is their Came Milk Freeze Dried Powder available on Amazon (*Affiliate Link):
Or buy it by clicking here: https://amzn.to/3mk6Ynt
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
The founders asked for ₹60 Lakhs for 1.5% Equity. They want to expand this non-existent category in the country.
The pitch started off well when they explained the benefits of the product. They are selling internationally.
But the pricing came out to be a big issue. It is 5-10 times costlier than cow milk. And the sales were also declining with a low margin. The negative points became reasons for most sharks to go out.
Namita & Aman thinks product category creation is quite difficult. Peyush wants that expansion will be not easy. Anupam was still questing the health claims they have made.
Only Amit was ready to take a bet. He wanted to assist in their cause for camels of his home state.
Watch a small teaser of this episode:
Aadvik Foods got a deal from Amit Jain on Shark Tank India for ₹15 Lakhs in return for a 1.5% stake and the rest as a loan.
About The Founder
Hitesh Rathi is the Founder of Aadvik Foods and Products. Shrey Kumar is the other co-founder. The business is based in New Delhi, India.
Hitesh studied Civil Engineering at Punjab Engineering College and worked in the same domain for many years, before starting Aadvik. He grew up in Rajasthan and wanted to build something for the local camel farmers.
His co-founder Shrey is also an engineer from DTU, with MBA in Entrepreneurship from ISB. After 3 years of experience, he joined Hitesh to grow the company to a whole new level.
After Shark Tank Updates
Founder Hitesh talked about how happy he is to work with Amit Jain and how this pitch on national television helped them spread awareness about their products. Co-founder Shrey was also proud of their pitch and how far they have come.
Aadvik has also introduced Donkey Milk and Cheese made from Camel & Goat milk in their catalog.
By the way, other businesses featured in this episode were What The Food, Funngrow, and Oye Happy Gifts.
At last, We have the official company pitch here: “Aadvik Foods is a company that combines techniques and ingredients that are considered perfect for consumption. We are the manufacturer, marketer, and distributor of a diversity of nutrition-packed products related to camel milk and goat milk. Our vision is to provide the camel breeders, with a sustainable source of income and support them to continue camel herding. Quality is our top-most priority and we ensure that all our products are safe and hygienic.”
Takeaways
So now you know about Aadvik Goal and Camel Milk’s pitch on the show and what we know about them so far.
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark Tank India.