Last updated on 27 January 2024.
Find everything about Blix Toys’ pitch on Shark Tank India, founder Abbas Gabajiwala, and the latest updates about the company!
Blix on Shark Tank India
Toys for the new generation of India is what Blix makes.
Here are the key details about their pitch on Shark Tank:
| Name | Blix |
| Founders | Abbas Gabajiwala |
| Episode | Season 3 Episode 3 |
| Ask | ₹80 Lakhs for 2% Equity |
| Deal | ₹80 Lakhs for 4% Equity |
| Sharks | Aman Gupta, Ritesh Agarwal |
| Status | In-business |
Blix is an interactive educational toy brand for young minds. They sell robotics kits and STEM Toys. The idea is to teach kids about interesting science concepts using toys. This a very good gifting option also.
All their products are available on different marketplaces online at affordable prices. These will develop curiosity and improve creative thinking in children.
One of the most interesting toys in his shop was Queaky, which teaches us about electricity, conductors, and current. You can get this product from Amazon (*Affiliate Link):
Or buy it by clicking here: https://amzn.to/3SykYr9
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
The entrepreneur wanted ₹80 lakhs for 2% equity. The revenue for FY 2022-23 was around ₹4 crores.
The first thing sharks found out is that the pitcher’s brother has another company called Zephyr. It was the national distributor of Blix.
This sparks some ambiguity but Pitcher convinced them that this will not affect their growth because the distribution rights are not exclusive. They also sell to schools as well.
Aman was eager to give his first offer but he put a condition that if there ever will be a problem in Blix, then he will get the option to buy the pitcher’s shares in his brother’s company. Everyone was opposed to it, but the pitcher had no problem.
Anupam, Namita, and Peyush also wanted to invest. To counter that, Aman partnered with Ritesh. There was some indecisiveness until Aman got a bit angry.
Watch the full pitch here:
Aman Gupta and Ritesh Agarwal invested ₹80 Lakhs for 4% Equity in Blix.
About Abbas Gabajiwala
Abbas Gabajiwala was the Founder and CEO of Blix Toys. He is a third-generation toy maker based in Mumbai, Maharashtra.
He started working in his family business Zephyr and created the Blix brand. But soon realized that his vision was much larger. He wanted to make educational toys to provide STEM learning for kids.
So, his brother Moiz advised him to do this as a separate entity. Blix started in 2020 with the idea of educating India with toys.
After Shark Tank Updates
In a conversation with Shark Ritesh Agarwal, they discussed the opportunity to sell internationally as well.
By the way, other businesses featured in this episode were Rodbez and Homversity.
In the end, you can check the official company pitch here: “BLIX robotics is committed to providing a child with the right tools, content, and challenging environment where real learning occurs. With more than 25 years of experience in the STEM kits field and being one of the largest suppliers to robotics institutes, we used our experience to build the perfect offering that would excite a child to explore their creativity and curiosity while having fun.”
Takeaways
So now you know about Blix’s pitch on Shark Tank India and its founder Abbas Gajabiwala. We wish them good luck!
And if you don’t know who I am? I am Ranish Chauhan a.k.a. Fulmino Fan, a Fan of the Shark Tank show.