Image Credits: Shark Tank India
Last updated on 08 February 2023. Find everything about Green Snack Co puffs’ pitch on Shark Tank India, its founder, and the latest updates about the company!
Green Snack Co on Shark Tank India
Jasmine wanted to make a healthy snack for the evening cravings, and that’s where the bulb went on.
Here are the key details about their pitch on Shark Tank:
| Business Name | Green Snack Co |
| Founders | Jasmine Kaur Sharda, Chetan Sharda |
| Episode no. | Season 02 Episode 27 |
| Ask | ₹1 Crore for 2% Equity |
| Accepted Offer | ₹1 Crore for 8% Equity |
| Sharks | Vineeta Singh |
| Current Status | In-business |
Green Snack Co makes convenient and healthy snacks with an Indian taste filled with species. They claim to have low calories and high protein. Some of their main ingredients are kale, nuts, seeds, berries, and grains like Quinoa, Oats, Ragi, etc.
You can start with their Roasted Quinoa Puffs Peppy Cheese available on Amazon (*Affiliate Link):
Or buy it by clicking here: https://amzn.to/3YcN0cc
*Affiliate Link means that we get a certain percentage from the sale when you purchase through our link.
The entrepreneurs asked for ₹1 crore for just 2% stakes, which will be used to manufacture and complete existing orders.
The FY 2021-22 sales were ₹4 crores with only 15% of it online. That was good to get so much distribution from modern trade, hotels, and cinema halls.
Everything started off great with sharks loving the taste. But then it went south. Anupam & Namita were not happy with the health claims. Aman & Amit were out because of declining sales. They also have diluted half of the equity by taking a lot of funding before.
Now their only hope was Vineeta. She saw that they are in a situation where she once was, with no money left in the bank. So, she agreed to help them.
Here you can see a small glimpse of the pitch:
Vineeta Singh invested ₹1 Crore in Green Snack Co on Shark Tank for 8% equity. But she also mentioned that the money will only be used for working capital and make it profitable.
About The Founder
Jasmine Kaur Sharda is the CEO and co-founder of Green Snack Co. Her husband Chetan Sharda is the other co-founder who handles the operations. The company is based in Mumbai, Maharashtra.
Jasmine is an MBA in Marketing and has 2 years of experience in Marico. In 2015, she used her FMCG sector knowledge to start her own brand. She was also featured in 2019’s list of 35 under 35 entrepreneurs.
The partner Chetan is also an MBA in Marketing from Symbiosis International University and had spent 6 years as a sales manager.
After Shark Tank Updates
After the episode aired, they hosted a 10% off sale on their website with the code SHARK10.
By the way, other businesses featured in this episode were Hobby India and Flhexible.
At last, we can see what their official company pitch says: “Green Snack Co has been born out of a pure need for a snack that is for the new age consumer. A consumer who is more aware and mindful about their well-being. Creating a snack that is both delicious and authentically healthy is the code we live by. And it is what our consumers love about us. Our flavors delight the taste buds of every Indian whether you like savory or spicy.”
Takeaways
So now you know how well the pitch went for Green Snack on the show. It was an emotional deal but hope everything works out for them.
I am Ranish Chauhan a.k.a. Fulmino Fan, and I am also a fan of Shark Tank India.